TikTok Video Ideas for Book Promotion
Social media is your megaphone to connect with readers. Identify platforms where your audience spends time (TikTok and Instagram for YA authors, LinkedIn for business writers) and post regularly https://betsoft-software.com/. Share excerpts, behind-the-scenes moments, or fun challenges. Don’t forget to engage with your followers—real relationships build real results.
Podcasts are a growing medium, with plenty of shows dedicated to books and authors. Research relevant podcasts, pitch your story, and prepare talking points to captivate listeners. Local radio stations can also provide excellent exposure.
To help you out, I’ve put together a comprehensive list of 101 book promotion ideas that will take your marketing game to the next level. From traditional methods to cutting-edge digital tactics, there’s something for everyone here. Let’s dive in!
Host a giveaway featuring signed copies of your book or related merchandise. Encourage participants to share the contest on social media to increase visibility. A little investment can yield big engagement.
Book Promotion Ideas
Book promotion can feel like shouting into the void… unless you have a plan. This isn’t about posting “buy my book!” on social media until your friends mute you. This is about creative, effective ways to build buzz, attract readers, and turn interest into sales.
Other lead magnet ideas include: infographics, checklists, and templates with information your readers might find valuable. Or, if you want it to be interactive, try a survey or quiz where people receive their results or more info by email (and get subscribed to your mailing list in the process).
That said, if you simply want maximum exposure, i.e. as many downloads as possible, you can make your book permanently free on Amazon. All you have to do is set your book’s price to free on other retailers, then ask Amazon to price-match it. You can do this via KDP Support, under “Pricing” → “Price Matching” on the left.
Book promotion can feel like shouting into the void… unless you have a plan. This isn’t about posting “buy my book!” on social media until your friends mute you. This is about creative, effective ways to build buzz, attract readers, and turn interest into sales.
Other lead magnet ideas include: infographics, checklists, and templates with information your readers might find valuable. Or, if you want it to be interactive, try a survey or quiz where people receive their results or more info by email (and get subscribed to your mailing list in the process).
Best Book Promotion Ideas
Can a book that was self-published become a bestseller? Historically, traditionally published books have performed better on bestseller lists. Self-published novels can, however, make bestseller lists.
Similar to creating an eye-catching cover, creating eye-catching graphics to go with it is important as well. These are commonly known as “teasers” and usually include a particularly impactful or pivotal quote from the book, something that’s sure to generate some buzz and interest. Sites like Book Brush and PicMonkey are excellent for creating these graphics, and they both offer access to a library of professional photos, so you don’t necessarily need to spend money on those.
Promoting your book doesn’t have to feel overwhelming. With these 101 book promotion ideas, you have a range of tactics to choose from that can fit any budget, schedule, or style. Whether you’re a social media enthusiast, a collaboration wizard, or someone who thrives in community engagement, there’s something here for everyone.
Consider pitching the similarity between your book and prior podcasts. You can use search engines to find podcasts aggregators and browse their portfolio of recordings to find popular podcast about books.